the assumption is that they are not customers. They are producer on a platform, which is very different. This is more similar to office workers striking alongside riders in a food delivery company rather than a consumer boycott.

That surprises me, marketing and sales being the main user of AI, I thought the back-office automation for sure was going to be by far number 1

Generative AI is a bullshit generator. Bullshit in your marketing=good. Bullshit in your backend=bad.

 > So the number 1 user is sales/marketing but it’s back office admin jobs that are most impacted?

GenAI is primarily adopted to justify mass layoffs and only secondarily to create business value. It’s the mass layoffs that drive AI adoption, not the other way around.